There are so many fantastic businesses in the Lakes where you can have fun spending your Lake District Pound.
We caught up with Sue, owner of Keswick Brewing Co, of the wonderful businesses where you can put the LD£ to one of its best uses; buying beer!
“I’m from Cheshire originally, but I always wanted to live Keswick. I had a guesthouse in Keswick before the brewery and so I have lived here now for about 19 years. I have been coming on holiday ever since I was little and Catbells was the first mountain I climbed and it was always the place for me.
“When we started looking to open the brewery there were only about 12 breweries in Cumbria and now there are over 40. Now everyone is very keen to try new beers, but when we started they could be very cautious.
“We do a lot of different beers. We brewed 10 new beers for our tenth anniversary using different hops and malts, because as a brewer you’re a bit like a kid in a sweetshop when it comes to hops and malt. You just want to try different things.
“We’re always trying to bring in something new or something we haven’t brewed for a while. We have a core range of cask and bottle as well and it can be a bit like brewery sudoku making sure you’ve got enough of everything!
“Quality is the most important thing for us and we’re always making new and different beers and having specials and one-offs: people really like that we’ve always got something different. People like the choice and know that the quality is going to be there.
“We’re the only brewery that we know of that uses sheep’s wool insulation for our vessels. We’ve purposely bought equipment that has made the process more environmentally friendly and we’re always looking for anything we can re-use to reduce waste.
“The other side for us is the tour and the bar and shop. In the last couple of years that has really expanded. People really like to come on a tour when they want a day off walking! We do it five times a week now and we’re looking to put an extension on to make a bigger bar.
“Everybody supports everybody else in Keswick. Even if there’s nothing in it for you, people still do things if it’s good for other businesses. We all just work really well as a community.
“The thing about the Lake District Pound that appeals to me is that it is something for the good of the Lake District, but there’s the charity element to it as well. It’s a nice thing all round. We’ve brewed various beers to raise money for charity and we try and do what we can, so it fits really well with that. You can’t lose really.”