The Lake District Pound (LD£) is our local currency - we launched on 1st May this year. Now everyone who loves the Lake District can help keep our communities special – by swapping and spending some LD£.
It's free to swap your Sterling £ for LD£, and you can spend your LD£ in over 270 unique local businesses, from cool cafes and local shops, pubs and bars…to cultural attractions, lake cruises and more! So help us spread the word…let’s inspire everyone who loves the Lake District to #swapandspend some LD£ this summer!
You might not realise what a big difference we can all make to communities in the Lake District and Cumbria by spending LD£. Only locally owned businesses accept the LD£, and when you spend in these businesses, your money can go ten times further in our local economy. In fact, for every LD£50 you spend, our communities could be more than £20 better off!* Imagine the difference we can make to our local communities, if we all #swapandspend some LD£ this summer?
Remember to share your adventures on social media when you #swapandspend your LD£…and why not nominate some friends and family to do the same? Together we can make a real difference to the future of our communities...and have a lot of fun at the same time!
*Wondering why spending LD£ makes such a big difference? Research has shown that when you spend a pound in a non-local business, such as a supermarket or chain store, as little as 5p of that pound actually stays in our local economy to benefit our community. But if you spend a pound in a business that accepts the LD£, at least 50p of that pound will usually remain in our local economy. That’s ten times more money for our community! So if you choose to support our area by spending just LD£50 in local independent businesses, every time you do our community could be at least £20 better off…all thanks to you. Imagine if everyone who loves the Lake District spent their first LD£50 this summer?