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LD£ COMMUNITY

LD£20 – The 2018 design stories  


"We knew it would be impossible to sum up everything you love about the Lake district in one note, or even one set of designs, so we chose four themes – one for each LD£ denomination – and they’ll be explored in new ways every year when we launch our new designs.  


"The theme of the LD£20 denomination is ‘Love for the Landscape’. This theme represents not only the unique beauty of the Lake District that we all enjoy, but also the way it has inspired people and wider society to care for the landscapes they love.  You’ll see a shiny oak leaf on every LD£20 note – a reminder that small changes can lead to great ones."
LD£20 – The 2018 design stories  

by Lake District Pound

October 06, 2018


Take a closer look at your 2018 LD£20 and discover the theme and stories that inspired our design. And remember, every LD£ you collect as a keepsake or souvenir helps us fund local projects that keep the Lake District special!

Are you feeling curious to discover the stories behind our 2018 LD£20 design? Our Creative Director, Sophie, explains the theme and ideas that brought our first LD£20 note to life.

"We knew it would be impossible to sum up everything you love about the Lake district in one note, or even one set of designs, so we chose four themes – one for each LD£ denomination – and they’ll be explored in new ways every year when we launch our new designs.  


"The theme of the LD£20 denomination is ‘Love for the Landscape’. This theme represents not only the unique beauty of the Lake District that we all enjoy, but also the way it has inspired people and wider society to care for the landscapes they love.  You’ll see a shiny oak leaf on every LD£20 note – a reminder that small changes can lead to great ones.



"Over generations, the unique beauty and character of the Lake District has inspired great artists and thinkers, whose ideas and work have had an enormous impact on the ways we take care of the landscapes around us.  Movements such as the formation of National Parks, and the National Trust, can be said to have their origins in the Lake District – where key figures were inspired to take action and protect the places that enhanced their lives.  

"Today, thousands of people work hard to protect our landscapes every day – whether planting trees, maintaining footpaths, or protecting features of our cultural heritage - and this Love for the Landscape is a huge part of what makes the Lake District a wonderful place to live, visit and enjoy.  

"In 2018, we started our journey by featuring just a few key characters in this important story.

"John Ruskin was only 5 years old when his life was changed by one beautiful view in the Lake District. He went on to become an influential poet, artist and philosopher, whose work (along with that of many others) played a vital role in the conservation movement, and beyond that the formation of National Parks and the National Trust. John Ruskin lived out his later years at Brantwood, a spectacular home on the shores of Coniston, which is open to the public today. By visiting you can get a sense of the way the Lake District inspired him, and even explore some of his incredible studies of nature.



"In the background, you’ll see an artistic scene of two characters walking the shores of Ullswater. You might not know that William Wordsworth’s famous poem about daffodils, was inspired by a day out with his sister Dorothy, who always had an influence on his work. He was inspired to write the poem when he read Dorothy’s diary entry from the day, part of which is inscribed on our illustration. The poem went on to become one of the most famous ever written about love of nature and the landscape – and has inspired millions to find their own special connection.

"On the other side of your LD£20, you might recognise the beautiful view over Grasmere. Look closer and you’ll see a simple map, marking the homes of two key figures in our history. We’ve left it up to you to explore and find out what they are!

"You might also recognise some wild flowers, which represent the semi-wild, mountainside garden kept by William and Dorothy Wordsworth when they lived at Dove Cottage. To this day, that garden has been maintained in the same way as a tribute to their unique perspective on nature.

"We hope you love your LD£20 as much as we do! There are so many stories to discover, and you can find out even more in our 2018 LD£ Storybook – a beautifully printed book telling the stories behind our designs and including exclusive features from local designers and poets.

Every LD£ you collect helps us fund local projects that keep the Lake District special. Order your LD£ Collector Set, Currency Set or LD£ Storybook online today >

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