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LD£ COMMUNITY

LD£10 – The 2018 design stories


"When we developed the themes and designs for our first set of LD£, we knew that your adventurous spirit would have to play a part. So many people come to the Lake District to get outdoors, test their limits, and feel the thrill of our unique and challenging landscapes. 

"That’s why the theme of our LD£10 is ‘Resilience & Determination’ – and we can’t wait to explore this theme in all sorts of different ways in new designs each year."
LD£10 – The 2018 design stories

by Lake District Pound

October 19, 2018


Take a closer look at your 2018 LD£10 and discover the themes and stories that inspired our design. And remember, every LD£ you collect as a keepsake or souvenir helps us fund local projects that keep the Lake District special!

Are you feeling adventurous? Our Creative Director, Sophie Crewdson, explains the theme and ideas that brought our first LD£10 design to life.

"When we developed the themes and designs for our first set of LD£, we knew that your adventurous spirit would have to play a part. So many people come to the Lake District to get outdoors, test their limits, and feel the thrill of our unique and challenging landscapes.

"That’s why the theme of our LD£10 is ‘Resilience & Determination’ – and we can’t wait to explore this theme in all sorts of different ways in new designs each year.

"The story of this theme goes back much further than the first fell race, or the first hike on our Lakeland Fells. Think back to the early days of farming and industry, when it took resilience and determination to pave the way for civilisation – civilisation that would eventually make the Lake District a playground for all to enjoy.  

"In 2018, we began our journey by celebrating two characters that represent the theme in ways so many of you can relate to.



"Meet Joss Naylor MBE – legendary fell runner and sheep farmer.  Living the tough life of a sheep farmer in the rugged and remote Wasdale valley, Joss Naylor further proved his resilience and determination on the fells when he took part in a local fell race, wearing his work boots. He went on to become arguably one of the most famous, record-breaking fell runners of all time. Millions of outdoor enthusiasts are inspired by his local and international achievements, and his unrelenting approach as an athlete.

"In the background, you’ll see Beatrix Potter with her precious Herdwick sheep. Not everyone knows the important part Beatrix Potter played as a dedicated sheep farmer. She was so dedicated to supporting the local farming industry, and to nurturing her own herd, that she gained the respect of local farmers – no small feat as a lady farmer at that time - and was eventually elected the first female president of the Herdwick Sheep Farmers Association.  



"On the other side of your LD£10, you might recognise the iconic view over Wastwater – with its fierce slopes rising from the shores of England’s deepest lake. Look closer and you’ll see the intricate lines of the topography of Napes Needle – a key feature in the history of rock climbing and an impressive landmark of the area. You might also notice the fleecy texture of sheep’s wool; a nod to the part sheep farming has played in shaping our landscapes, our resilience, and our communities.  

"Twinkling in the foreground in silver, are plants and flowers from the Lake District’s precious hay meadows. Hay meadows are vibrant, blossoming and blooming habitats for wildlife, and are a legacy of our farming heritage – local farmers and organisations are working hard to preserve and nurture them all over the county, including at Hill Top, Beatrix Potter’s former farm and home.

"We hope you enjoy exploring your LD£10 and this inspiring theme! Don’t forget to check out our 2018 LD£ Storybook for more insights and stories – if fell running is your thing, you’ll love the exclusive poem feature contributed by local fell runner and author Giles Brown."

Every LD£ you collect helps us fund local projects that keep the Lake District special. Order your LD£ Collector Set, Currency Set or LD£ Storybook online today

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